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Media Spend Approval Automation

The Agency Spend Problem
Is an Approval Problem

SpendApproval eliminates the $22B annual programmatic waste from delayed, lost, and unauthorized media spend decisions across agencies, clients, and platforms.

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Median approval latency
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Decision audit coverage
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Escalation channels

SpendApproval is a media spend approval automation platform that replaces manual email-based workflows with automated multi-channel escalation across email, SMS, Slack, and phone calls — producing a cryptographically sealed audit trail for every decision. Purpose-built for advertising agencies managing media spend across Google Ads, Meta, TikTok, DV360, and other programmatic platforms.

The Problem

Why Agencies Hemorrhage Budget

Every hour a spend approval sits in someone's inbox, the campaign loses pacing, the client loses trust, and the agency loses margin.

Approval Bottlenecks

Average creative review takes 8 days and 3+ revision cycles. Senior stakeholders are in meetings, on planes, or across time zones. Campaigns miss their launch windows.

Zero Audit Trail

Approvals happen in email threads, Slack DMs, and verbal hallway conversations. When a client disputes a charge, there's no immutable proof of authorization.

Unauthorized Spend

Media buyers push campaigns live without proper sign-off. Only $0.36 of every programmatic dollar reaches a consumer — the rest is lost to intermediaries and low-quality inventory.

Escalation Chaos

No systematic escalation when an approver is unavailable. The backup doesn't know they're the backup. Critical deadlines pass silently.

Cross-Platform Blindness

Google Ads, Meta, TikTok, DV360 — each has its own budget controls. No unified view of total client spend commitments across platforms.

Compliance Exposure

SOC 2 Trust Services Criteria require documented authorization controls for financial commitments. Manual processes create gaps that auditors flag every quarter.
The Solution

Every Angle Covered

SpendApproval is purpose-built for the agency media buying workflow, addressing every pain point with verifiable, auditable technology.

Multi-Channel Escalation

Email, SMS, Slack, and phone calls — with configurable chains per agency/client pair. Quiet hours respected. Automatic step advancement on timeout.

One-Touch Phone Approvals

Approvers can approve or reject by pressing 1 or 2 on their phone during an automated call. No app required, no login needed — works from any phone on Earth.

Immutable Receipt Chain

Every approval, rejection, escalation, and enforcement action generates a cryptographically hashed receipt. Integrity is verified on every read.

Cryptographic Approval Links

Every approval link is cryptographically signed with rotating keys. Tokens encode the request ID and expiry — they cannot be forged, reused, or tampered with.

Automatic Enforcement

On rejection or timeout, automatically pause campaigns, reduce budgets, or notify stakeholders. Enforcement receipts are sealed and immutable.

Global Edge Architecture

Runs entirely on global edge compute — distributed across 300+ locations, serverless, no cold starts. Stateful singletons for dedicated coordination per approval.
The Flow

From Request to Receipt in Seconds

Every approval follows an automated, audited, enforceable path — with multi-channel escalation if the approver doesn't respond.

01
Request Created
API + Signed Token
02
Escalation
Email → SMS → Phone
03
Decision Made
Web / Phone / Timeout
04
Receipt Sealed
Hashed + Immutable
See It Live

Explore the Interactive Demos

Walk through real approval workflows — from creating a spend request to receiving a sealed receipt.

Agency Dashboard
Create spend requests, configure escalation policies, and monitor approval status in real time.
Client Portal
Experience the approver's view — review requests, approve with one click, and see sealed receipts.
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Enterprise-grade security
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Response within 24 hours
FAQ

Frequently Asked Questions

Everything you need to know about SpendApproval.

What is SpendApproval?

SpendApproval is a media spend approval automation platform built for advertising agencies. It replaces manual email-based approval workflows with a system that escalates across email, SMS, Slack, and phone calls — producing a cryptographically sealed audit trail for every decision.

How does SpendApproval work?

When a spend request is created, SpendApproval generates a cryptographically signed approval link and sends it to the designated approver via email. If the approver doesn't respond, the system automatically escalates through SMS, Slack, and phone calls. Approvers can approve or reject with a single click or by pressing 1 or 2 on their phone. Every action is sealed into an immutable receipt.

Who is SpendApproval for?

SpendApproval is built for advertising agencies, media buyers, agency CFOs, client-side marketing directors, and compliance officers who need to authorize media spend across platforms like Google Ads, Meta, TikTok, and DV360.

What makes it different from email-based approvals?

Email-based approvals have no escalation, no audit trail, no enforcement, and no timeout handling. SpendApproval provides automatic multi-channel escalation, cryptographically sealed receipts, automatic enforcement actions (pause campaigns, reduce budgets), and configurable timeout policies — all with a median approval latency of 4 seconds.

Is SpendApproval secure?

SpendApproval uses cryptographically signed approval links with rotating keys, AES-256-GCM field-level encryption for sensitive data, zero-trust access controls at the edge, and immutable receipt chains with hash verification. All traffic routes through Cloudflare's global edge network.

Does it integrate with ad platforms?

SpendApproval supports enforcement actions across ad platforms. On rejection or timeout, it can automatically pause campaigns, reduce budgets, or notify stakeholders. The platform is designed to work with Google Ads, Meta, TikTok, DV360, and other programmatic platforms.

What happens if an approver doesn't respond?

SpendApproval uses configurable escalation chains. If an approver doesn't respond to the initial email, the system escalates through SMS, Slack, and automated phone calls with DTMF keypad approval. If all channels are exhausted, the system enforces the configured timeout policy — which can auto-reject, auto-approve, or escalate to a backup approver.

Is SpendApproval SOC 2 compliant?

SpendApproval is designed to satisfy SOC 2 Trust Services Criteria for authorization controls. Every approval decision produces an immutable, cryptographically hashed receipt. The system provides full audit coverage — 100% of decisions are documented with approver identity, timestamp, channel, and decision rationale.

How much does SpendApproval cost?

SpendApproval pricing is based on agency size and volume of approval requests. Contact us for a custom quote. You can explore the product immediately through our interactive demos — no signup required.

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